Google new updated algorithm fully concerned with link building and link popularity, it says to hang on first page of keyword search your website must have maximum link popularity, higher PR, maximum number of back links which ultimately build your brand.
How to optimize website for Off Page:
- Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website. The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.
- Article Submission: There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to your website would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task?
- Forum Submission: There are online communities dedicated to the subject that your website is serving. Seek them out and then join them. You would be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you would have a page linking to your website.
- Business Partner Strategy: Look for partners who are willing to include your website in their pages.
- Advertising on Classified: advertising on classified website to have a link in website, this will optimize your website to do this simply go to classified website choose category and then post your advertisement with your link.
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