As per Google new algorithm which gives more emphasis on brand name i.e. off page optimized website, by this new algorithm Google wants to state that there is no space for newly launched website until and unless if they are not having brand with them.
Google directly stated by its new algorithm; that, if your website is not having good back links, PR or indirectly off page optimized then it has no means, irrelevant of unique, more useful and precious new updated data.
But this time Google forget that, what will happen if a certain new blog is started, with fresh content all together. Now by this we didn’t get exact updated news on internet.
As we all know off page optimization is very much expensive and time consuming process, Off-page factors should be carefully considered and implemented to achieve a higher search engine ranking. These factors are primarily tied to the site's linking (inbound and outbound) techniques. This is commonly known as link popularity.
So from now if you want a better ranking on search engines (especially google) your website must meet following criteria:
- Which web sites are linking to your site? It's critical that the web sites linking to your site are relevant to the content on your site and the linking site is considered an authority in its field by the search engine.
- How many web sites are linking to your site? The number of relevant sites that link to you is a significant plus for your site.
- What is the Google page rank (1-10) of each web site that links to your site? This is a major factor because a high page rank relevant site linking to your site is much better than a low page rank site. A site's voting power increases as the page rank of the site increases.
- What is the anchor text of each link to your site? The anchor text indicates the area of relevance the linking site places on your site. This anchor text should include your primary keywords. The text in the linking anchor text should not be the same in every site linking to your site. This is not seen as natural linking by the search engines. You need to get variability in the anchor text.
- What is the page title of the web page that is linking to your site? It is better if the title page of the linking web page is relevant to your site and contains one of your keywords in its title.
- Is the link to your site a reciprocal link or a one-way link?
- How many inbound and outbound links are on the web page linking to your site? The page rank of the site linking to you is influenced by the inbound and outbound links. The linking site will pass you more of its rank as it decreases the number of outbound links.
- How important is the web site that is linking to your site in its area of relevance?
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