JPEG or webP

JPEG (Joint Photographic Experts Group) or WebP (Weppy - lossy compression {VP8 video codec} )

Google is introducing a new format for images: WebP

WebP will have smaller file sizes, load faster and relieve a lot of overclocked networks. They won’t necessarily look better — WebP images are as “glossy” as JPEGs — but the WebP files might be around 40% smaller than JPEG files.

Google estimates in web 2.0 era that 65% of the bytes on the web are images, that represents a quarter of the total amount of data we access and transmit online. Who wouldn’t change formats for a web that could be 26% faster?

At the same time forgetting about its own web search where content is king and not images?

However, Google doesn’t have the same advantage when it comes to images. The company owns Picasa, a second-tier photo-sharing site; that dominant Flickr is owned by rival Yahoo

Google has taken a leading role in developing a faster, better, more standards-compliant web browser for some time now, and it’s talking to other browser makers about WebP support, which would mean a faster browsing experience for everyone. Expect to see WebP-formatted images on Chrome within a few weeks.

just like WebM, WebP is an open-source format?

Google has a long vision before it reaps WebP’s rewards, but this dramatic reduction in file size and the potential for faster browsing seems like something all browser makers and device manufacturers would want to deliver to users.

What would you except more from google? share with me...