Monday, October 11, 2010

Link bait SEO

Link-bait SEO as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing. There are a lot of ways to do that, including putting in sweat of the brow work to generate data or insights, or it can be as simple as being creative. You can also say something controversial to generate discussion especially in Search Engine Optimization.

The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait SEO falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website by interesting information or fun, it doesn’t have to have negative connotations.


Types of link bait SEO

1. Informational hooks SEO - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.

2. News hooks SEO - Provide fresh information and obtain citations and links as the news spreads.

3. Humor hooks SEO - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.

4. Evil hooks SEO - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.

5. Tool hooks SEO - Create some sort of tool that is useful enough that people link to it.

6. Widgets hooks SEO - A badge or tool, that can be placed or embedded on other websites, with a link included.

7. Unique content hooks SEO - This hook is intended for people that are in need of unique contents or articles for traffic or AdSense revenue. This became popular after Google implemented Duplicate Contents Filter and sites with duplicate contents saw fall in traffic. To use this hook, you have to create unique contents and give it out to Bloggers and webmasters with an obligation to put link back to your site.


Link-baiting SEO sounds like a bad thing, but especially if it’s interesting information or fun, it doesn’t have to have negative connotations. I hereby claim that content can be both white-hat and yet still be wonderful “bait” for links.

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